Last Updated: 20.06.2025

Blue Cube Pools (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.

1. Who We Are

We are Blue Cube Pools, a family-run luxury swimming pool company based in Bedfordshire. We design, build, refurbish and maintain swimming pools, hot tubs, spas and wellness areas. You can contact us at:

Email: info@bluecubepools.co.uk
Phone: 01234 783569
Address: Blue Cube (Europe) Ltd. Unit 24 Stoke Mill, Mill Rd, Sharnbrook MK44 1NN
Data Protection Contact: info@bluecubepools.co.uk

2. Personal Data We Collect

We collect and process the following data:

  • Name, address, phone number, and email
  • Business name (if applicable)
  • Information provided through contact forms, quote requests or bookings
  • Purchase history
  • IP address, browser type, and usage data (via cookies or analytics tools)
  • Payment information (processed securely by third-party payment processors — we do not store full card details)
  • Preferences and interests (e.g., service types, pool styles, usage data from our emails or website)
  • Account data, if you register for an online account (username, login credentials, and related settings)

We do not collect special category data (e.g. health or biometric data) unless you provide it voluntarily and with explicit consent.

3. How We Use Your Data

We process your personal data for the following purposes:

  • To respond to your enquiries and provide customer support
  • To fulfil your orders and provide services
  • For marketing, including:
    • Email marketing (under soft opt-in rules for customers and enquirers)
    • Targeted advertising, including lookalike audiences on Meta, Google and similar platforms
  • Sending tailored content or promotions based on your service history or browsing behaviour
  • To improve our website and services
  • To meet our legal and tax obligations

4. Marketing Communications

We may send marketing emails to:

  • Anyone who has purchased a product or service from us
  • Anyone who has made an enquiry via our contact forms or phone
  • Anyone we have an ongoing business relationship with

This is permitted under the soft opt-in provisions of the Privacy and Electronic Communications Regulations (PECR).

You may opt out at any time by clicking the “unsubscribe” link in our emails or by contacting us directly at marketing@bluecubepools.co.uk.

5. Lookalike and Custom Audience Advertising

We may share hashed (anonymised and encrypted) email addresses or usage data with advertising platforms like Meta (Facebook/Instagram), Google or LinkedIn to create custom or lookalike audiences. This allows us to reach new users with similar interests to our current customers.

These platforms may process your data outside the UK, in which case we ensure appropriate safeguards are in place (see Section 10).

You can opt out of this processing by contacting us at marketing@bluecubepools.co.uk.

6. Lawful Bases for Processing

We process your data under the following lawful bases:

  • Contract: To provide goods and services you request
  • Legitimate Interests: For marketing and business development, provided your rights do not override ours
  • Consent: For non-essential cookies, advertising tracking, and non-customer marketing (where applicable)
  • Legal Obligation: For compliance with tax and regulatory duties

7. Your Rights

Under the UK GDPR, you have the right to:

  • Access your personal data
  • Correct any inaccurate or incomplete data
  • Request deletion of your data (“right to be forgotten”)
  • Object to or restrict processing
  • Withdraw consent at any time
  • Opt out of marketing communications
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

You can exercise these rights by contacting us at marketing@bluecubepools.co.uk.

8. Data Retention

We retain your personal data:

  • For up to 7 years for legal/tax purposes if you are a customer
  • For up to 2 years for marketing if you’ve made an enquiry but not purchased
  • Until you unsubscribe or request deletion if you’re on our marketing list

9. Data Sharing

We do not sell your data. We may share it with:

  • Third-party service providers (e.g., payment processors, CRM platforms, marketing services)
  • Advertising platforms (Meta, Google, etc.) for lookalike and custom audiences
  • Legal or regulatory authorities if required by law

All third parties are required to handle your data securely and only in accordance with our instructions.

10. International Transfers

Where we use service providers outside the UK, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses) to protect your data.

11. Cookies

We use cookies for site functionality, analytics, and personalised advertising. Non-essential cookies (e.g., for tracking or advertising) are only used with your consent via our cookie banner. You can control cookies via your browser settings or our cookie consent banner.

12. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page, and where appropriate, notified by email.

13. Contact Us

For any privacy-related queries or to exercise your rights, please contact:

Email: info@bluecubepools.co.uk
Phone: 01234 783569
Address:  Blue Cube (Europe) Ltd. Unit 24 Stoke Mill, Mill Rd, Sharnbrook MK44 1NN